Easy Sell 411
“Working with ISM Group was a game-changer for our cold email campaigns. Their expertise, professionalism, and attention to detail ensured our campaign ran smoothly and efficiently.
They provided invaluable insights, communicated clearly, and kept everything moving forward. The results speak for themselves — I highly recommend ISM Group to anyone serious about getting real results from email outreach.”
— Billy Alvaro, Founder at Easy Sell 411
The Challenge
Prop-ISM (Consult-ISM) helped Easy Sell 411 generate 60 qualified appointments in just 3 months, creating a scalable, repeatable lead gen machine tailored for real estate.
Easy Sell 411 needed a proven and reliable cold outreach system to generate a steady stream of seller leads and motivated homeowners. Their goal was clear: book qualified appointments at scale using smart targeting and automation.
Enter Prop-ISM, the real estate-focused arm of ISM Group.
The Challenge
Prop-ISM (Consult-ISM) helped Easy Sell 411 generate 60 qualified appointments in just 3 months, creating a scalable, repeatable lead gen machine tailored for real estate.
Easy Sell 411 needed a proven and reliable cold outreach system to generate a steady stream of seller leads and motivated homeowners. Their goal was clear: book qualified appointments at scale using smart targeting and automation.
Enter Prop-ISM, the real estate-focused arm of ISM Group.
The Solution
The ISM Group team built and launched a highly-targeted cold email system through Instantly.ai, optimized specifically for motivated seller outreach.
We focused on:
● 🧭 Niche-targeted lists based on location & behavior signals
● ✍️ Conversion-oriented, empathetic messaging
● 📈 Weekly performance reviews & iteration
● 📅 A clear call-to-action tied to direct appointment booking
The Results
● Campaign Duration: 3 months
● Total Appointments Booked: 60
● Average Appointments/Month: 20
● Response Quality: Homeowners actively looking to sell