Tour Marketing Suite
“ISM Team was not only super flexible and communicative, but also helped me beyond our contract's details, which I valued a lot! They are by far the best cold email experts I have come across (and I've worked with lots). Their knowledge is always updated, and they back up promises with results and a proven system.
I would recommend ISM Group to anyone looking for a cold email superstar team that will be extra attentive and communicative.”
— David Kunze, Founder of Tour Marketing Suite
The Challenge
Tour Marketing Suite is a robust platform designed to help travel companies automate and scale their marketing efforts. Despite a clear value proposition and a promising product, they needed a better way to reach decision-makers and convert cold outreach into booked calls.
David reached out to ISM Group for a scalable, results-driven cold email strategy to support growth.
The Challenge
Tour Marketing Suite is a robust platform designed to help travel companies automate and scale their marketing efforts. Despite a clear value proposition and a promising product, they needed a better way to reach decision-makers and convert cold outreach into booked calls.
David reached out to ISM Group for a scalable, results-driven cold email strategy to support growth.
The Solution
ISM Group quickly designed and executed a highly-targeted cold email campaign using Instantly.ai. The goal: generate qualified leads through smart targeting, strong messaging, and iterative testing.
Key strategies included:
● 🧠 Crafting value-first messaging tailored to the travel and tour space
● 🎯 Segmentation by company size and use case
● 📈 Regular performance reviews to keep things optimized
● 💬 Personalization tactics that increased replies and engagement
The Results
● Total Emails Sent: 1,400
● Open Rate: 100% (exceptional delivery and subject line performance)
● Reply Rate: 22.0%
● Opportunities Created: 6 high-quality prospects