ViewMovement
“Working with Thomas and Kamran has been an absolute pleasure. His deep knowledge of email marketing and exceptional skills were evident from the start.
What truly sets this team apart is his ability to guide you in the right direction with thoughtful recommendations and a clear vision for success. He’s professional, communicative, and results-driven, making the entire process seamless and productive. I highly recommend ISM group to anyone looking to elevate their email marketing strategies and achieve outstanding results.”
— Reese Queen, Founder of ViewMovement
The Challenge
ViewMovement, a high-end video production company, needed a way to attract more qualified leads and scale its outreach in a competitive industry. Despite having great creative assets and a powerful message, outreach wasn’t converting into meetings — until ISM Group stepped in.
The Challenge
ViewMovement, a high-end video production company, needed a way to attract more qualified leads and scale its outreach in a competitive industry. Despite having great creative assets and a powerful message, outreach wasn’t converting into meetings — until ISM Group stepped in.
The Solution
Thomas and Kamran at ISM Group rolled out a customized cold email campaign using Instantly.ai, aimed at engaging decision-makers in key industries.
The campaign focused on:
● 🎯 Hyper-targeted audience segmentation
● ✍️ Persuasive, benefit-driven copy
● 🔄 Ongoing A/B testing to fine-tune openers, CTAs, and tone
● 📈 Clear metrics tracking to double down on what works
The Results
● Total Emails Sent: 401
● Open Rate: 58.9% (well above industry standard)
● Reply Rate: 8.7%
● Opportunities Generated: 15 sales-qualified leads